People often talk about there being a gap in the market for a product but the more difficult question is if there’s a market in that gap. Back in 2012 this was the challenge faced by Marita Collier who farms the sandy soil of Drummond near Baltray, Co Louth.

Marita’s background is in sales and marketing and rather than run with a hunch, she put serious effort into researching demand in the Irish market for a premium home grown vegetable. A vegetable that she could grow, market and sell and make into a viable business for the family farm.