John Murphy, the local butcher in Callan, Kilkenny, first trained as a chef and spent 13 years working in kitchens around the country before taking up butchering. While chefing, meat was his area of expertise and the foundations of his business are anchored on the fact that he is able to explain, give tips and help people to cook their meat.

“This has stood to me over time and I see it especially now with the younger generation. They are getting bored cooking every day being at home. It helps that I can advise them.