The social media campaign #Februdairy is off to a strong start, with farmers and individuals taking to Twitter to tweet their support for dairy farming.

Many farmers are keen to promote real-life coverage of farming after a particularly bruising #Veganuary campaign last month.

Negativity

Global coverage of the EAT-Lancet report suggested an extreme cut to dairy and meat intake and some social media posts centred on negative animal welfare incidences attributed to farming.

The #Februdairy campaign gives farmers the opportunity to showcase life on real working farms and challenge misconceptions about farming and animal welfare.

Read more

Is the vegan media obsession affecting farmers?

EAT-Lancet reports shows importance of Irish farms in global climate battle