After nearly 55 years, the Superquinn name will cease to be from today (Thursday) as all 24 stores are rebranded. €20 million will be invested across the supermarket group to include upgrading of the former Superquinn stores. Combined, they will now have 223 stores with a turnover of €2.6bn and will employ 14,500 employees.
The latest supermarket share figures from Kantar Worldpanel in Ireland shows that Supervalu now accounts for 20.1% of the Irish market and has grown by 30% over the last 10 years. Superquinn had a share of 5.2% in the latest figures. Tesco and Dunnes now control 26.2% and 23.9% respectively, while Aldi and Lidl have a combined 13.5% between them.
SuperValu says that suppliers will not be affected. However, a review of all suppliers is expected to be carried out within six months.
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After nearly 55 years, the Superquinn name will cease to be from today (Thursday) as all 24 stores are rebranded. €20 million will be invested across the supermarket group to include upgrading of the former Superquinn stores. Combined, they will now have 223 stores with a turnover of €2.6bn and will employ 14,500 employees.
The latest supermarket share figures from Kantar Worldpanel in Ireland shows that Supervalu now accounts for 20.1% of the Irish market and has grown by 30% over the last 10 years. Superquinn had a share of 5.2% in the latest figures. Tesco and Dunnes now control 26.2% and 23.9% respectively, while Aldi and Lidl have a combined 13.5% between them.
SuperValu says that suppliers will not be affected. However, a review of all suppliers is expected to be carried out within six months.
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