Brid and Roger Fahy are dairy farmers and their farm is right on the Wild Atlantic Way, with every field touching the sea. The majority of the land faces Ballyvaughan Bay but it also backs on to Galway Bay and the famous Flaggy shore, beloved by the many walkers who enjoy it in all sorts of weather. “So if this isn’t the Wild Atlantic Way then I don’t know what is,” laughs Brid. “When the cows are out in summer, we have to watch the tides at milking times for fear they’d get stranded and couldn’t be milked,” she adds.

Back in 2006, diversification was the buzzword in farming. With three young children and a fragmented farm, the Fahys looked to see what added value their farm might produce. Ice cream made from the milk of their own cows seemed like a no-brainer. They had the cows and Brid was nursing so they weren’t afraid of the process but they still put two solid years of research into the business before making their first ice cream, which they called Linnalla. The Cliffs of Moher are only 40 minutes away and the visitor centre there was one of their first customers.