Bord Bia to target Irish consumers with new lamb ad
Between now and the end of October Irish consumers will experience 11 weeks of promotional activities including two EU supported campaigns “Lamb – Try it Love it” in July and September.
Pictured at Bord Bia are Seán Dennehy, IFA national sheep committee chairman, with Hylda Adams and Declan Fennell of Bord Bia. \Colm Mahady / Fennells
ADVERTISEMENT
Bord Bia will begin a TV ad campaign targeted at Irish consumers from 18 June to promote new season Irish lamb carrying the Quality Assurance mark.
Between now and the end of October, Irish consumers will experience 11 weeks of promotional activities including two EU-supported campaigns “Lamb – Try it Love it” in July and September.
Irish farmers in the Bord Bia Quality Assurance scheme play a key role in the success of the Q mark, which is one of the key drivers for consumers in choosing product. In a nationally representative survey, six out of 10 shoppers say that they are more likely to choose the lamb that carries the Quality Mark when shopping.
ADVERTISEMENT
Three specific cuts (stir fry, cutlets and a leg of lamb) will feature in the ad.
Register for free to read this story and our free stories.
This content is available to digital subscribers and loyalty code users only. Sign in to your account, use the code or subscribe to get unlimited access.
However, if you would like to share the information in this article, you may use the headline, summary and link below:
Title: Bord Bia to target Irish consumers with new lamb ad
Between now and the end of October Irish consumers will experience 11 weeks of promotional activities including two EU supported campaigns “Lamb – Try it Love it” in July and September.
The reader loyalty code gives you full access to the site from when you enter it until the following Wednesday at 9pm. Find your unique code on the back page of Irish Country Living every week.
CODE ACCEPTED
You have full access to the site until next Wednesday at 9pm.
CODE NOT VALID
Please try again or contact support.
Bord Bia will begin a TV ad campaign targeted at Irish consumers from 18 June to promote new season Irish lamb carrying the Quality Assurance mark.
Between now and the end of October, Irish consumers will experience 11 weeks of promotional activities including two EU-supported campaigns “Lamb – Try it Love it” in July and September.
Irish farmers in the Bord Bia Quality Assurance scheme play a key role in the success of the Q mark, which is one of the key drivers for consumers in choosing product. In a nationally representative survey, six out of 10 shoppers say that they are more likely to choose the lamb that carries the Quality Mark when shopping.
Three specific cuts (stir fry, cutlets and a leg of lamb) will feature in the ad.
If you would like to speak to a member of our team, please call us on 01-4199525.
Link sent to your email address
We have sent an email to your address. Please click on the link in this email to reset your password. If you can't find it in your inbox, please check your spam folder. If you can't find the email, please call us on 01-4199525.
ENTER YOUR LOYALTY CODE:
The reader loyalty code gives you full access to the site from when you enter it until the following Wednesday at 9pm. Find your unique code on the back page of Irish Country Living every week.
SHARING OPTIONS