The Reputations Agency has announced the results of its RepTrak 2021 study, with Bord Bia topping the list of the most reputed Irish organisations.
In the 12th annual study of the reputational standing of 100 of Ireland’s largest organisations, the agency surveyed 6,500 members of the pubic between January and March of this year.
The study measures the level of trust, respect, admiration and esteem the public has for 100 organisations in Ireland, along with close to 100 other reputation and brand indicators.
Bord Bia took the top spot overall with an Excellent Reputation Pulse score of 85.1 (out of 100), for its role in bringing Ireland’s outstanding food, drink, and horticulture to the world, thus enabling the growth and sustainability of producers in Ireland.
Bord Bia was ranked in first place for Standing Behind its Products - in the case of Bord Bia, standing behind the producers of Ireland and supporting them in reaching global markets.
The study also rated Bord Bia as being among the leaders in Working for Society, Improving the Lives of People and Their Communities, and Being Committed to Changing the World for the Better.
“Testament to our stakeholders”
Bord Bia CEO Tara McCarthy said: “We are very proud to have topped the Ireland RepTrak 2021 study following what has been an incredibly challenging year for our industry and our stakeholders.
“This result is a testament to their resilience and we are delighted that it has been recognised by the Irish public.
“We believe our commitment to sustainable food production has delivered real innovation and shown leadership, ensuring the continued success of the Irish food and drink industry we are so proud to represent at home and abroad.”
The other organisations making up the top five include Credit Unions, An Post, St Vincent’s Private Hospital and Boots Ireland.