Michael Bell grew up in the family home bakery business and was the first graduate to join the Ormeau Bakery (one of Northern Ireland’s largest bakeries at the time). For over two decades he has been executive director for the food industry lobby organisation, NIFDA.

It is his job to be an advocate for the food industry and his passion is clear in promoting the north’s largest manufacturing sector, which employs 25,000 people directly and up to 75,000 more in farming and support industries and services.