Years playing hurling, experience climbing poles with the ESB and his father’s inherited 14-acre farm; Padraig Giblin’s ingredients for his million-euro business were in the pot, but it would take a lightbulb moment for him to put it all together.

“It all started down at the local GAA club. Behind one of the goals was a steep slope down into a farmer’s field,” he says. “We’d be losing 10-15 sliotars per training session and for a small club that was depending on cake sales and various other fundraisers to keep afloat, that just wasn’t feasible.