I’ll start by telling you a yarn. A couple of weeks ago, I got a visit from a Japanese restaurant which wanted a promotional shot of sheep and sunrise on the farm here. They got in touch with their distributor who got in touch with the primary processor who got in touch with me.

It was a great example of the traceability system we have it place. The lamb for the restaurant traced right back to the ear tag in the flock in Co Meath.