Margaret Molloy considers herself “an unlikely fashionista”. “You know: a lady in her 40s, I’m not the proportions of a model, I grew up on a farm, I went to a very traditional academic school background, I’m not from the fashion world. So I’m a very unlikely advocate for fashion, arguably, on any level,” she lists.

Yet, as the woman behind #WearingIrish – the social-media movement celebrating Irish design throughout the month of March – the Manhattan-based Midlander has brought the industry to a worldwide audience. And perhaps part of her success is that she is so relatable, whether she’s rocking a haute couture frock or the latest look from Dunnes Stores.