I see the IFA has lodged a complaint with the Advertising Standards Authority of Ireland (ASAI) over an advertising campaign claiming that “eating animals contributes more to climate change than transport”. The complaint argues that the campaign by Go Vegan World, which has appeared on outdoor posters and in national media, is in breach of the ASAI code of conduct.

The code states: “Where there is a significant division of scientific opinion or where evidence is inconclusive, this should be reflected in any statements made in the marketing communication.”

The IFA cites sources with different findings and contends that the advert does not provide research or statistics to back up its claim. It describes Go Vegan World’s campaign as misleading to the public, offensive to farmers and potentially damaging to their livelihoods.

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IFA has beef with vegan climate change claims

A controversial campaign claiming that eating meat has a larger climate impact than transport is the target of a formal advertising standards complaint.