Impossible Foods received $75m in early funding from investors including Bill Gates to develop more products like the plant-based Impossible Burger. \ Impossible Foods
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I see there is a court battle over the fancy names given to plant-based burgers.
The Financial Times reports that Nestlé has been forced to drop its named “Incredible Burger” and replace it with “Sensational Burger” in Europe.
That’s after the creators of the infamous Impossible Burger, Impossible Foods, took out an injunction against Nestlé for using the word incredible. Nestlé has said it intends to appeal the court injunction but will refrain from using the “Incredible Burger” name in Europe for now, to avoid fines of tens of thousands per day.
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I see there is a court battle over the fancy names given to plant-based burgers.
The Financial Times reports that Nestlé has been forced to drop its named “Incredible Burger” and replace it with “Sensational Burger” in Europe.
That’s after the creators of the infamous Impossible Burger, Impossible Foods, took out an injunction against Nestlé for using the word incredible. Nestlé has said it intends to appeal the court injunction but will refrain from using the “Incredible Burger” name in Europe for now, to avoid fines of tens of thousands per day.
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The reader loyalty code gives you full access to the site from when you enter it until the following Wednesday at 9pm. Find your unique code on the back page of Irish Country Living every week.
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