The idea for the Irish Made Summit came about after judging the inaugural Irish Made Awards back in 2017. After going through hundreds of entries from Irish businesses all over Ireland, it became clear that there was a wealth of talented, innovative people creating in every corner of the country. We are passionate about supporting these companies, they are the people and ideas that fill the pages of the magazine after all, and so the Irish Made Summit was born – a day of information and innovation with small and medium creative businesses at its heart.

On Wednesday 11th April, 2018, makers, business owners and creatives gathered in The Guinness Storehouse for the first ever Irish Made Summit, supported by Bank of Ireland. Panels on the topics of Finance & Funding, The Retail Game, Branding & Marketing, and more, were jam-packed with practical information and seven business had the opportunity to pitch in front of a panel of industry experts in the Pitch Perfect session. At the end of the day, company Elements of Action was announced as the Pitch winner, walking away with €10,000 in a prize package from Bank of Ireland and Irish Country Magazine - read more about their pitch, prize and business here.

The Irish Made Summit – Pitch Perfect Winners

At the Irish Country Magazines Irish Made Summit 2018 in the Guinness Storehouse (photo: Philip Doyle)Fending off intense competition and questions from our judging panel, the winners of the Pitch Perfect session at the Irish Made Summit are Elements of Action, run by Esther Gerrard and Ed Coveney. The prize includes an advertising package with Irish Country Magazine and a WebPort Global package from Bank of Ireland, to help take their business international. The judging panel of Eddie Shanahan, Emma Kelly of Elevate PR, Michelle Goodwin of Bank of Ireland and Brian McGee of the Design and Crafts Council of Ireland, chose Elements of Action as the winner because of the potential for the brand to be an international success with interior designers and homeowners looking for luxury, bespoke pieces. Of their win, Esther said, "Thank you to everyone from Irish Country Magazine and Bank of Ireland's Irish Made Summit, we are so delighted to have won the Perfect Pitch session, it will be instrumental in our next steps this year."

Esther and Ed create handmade high end homewares, bringing together sculpture and functionality. The product range includes mirrors, plant stands, coffee tables and console tables and a retail gift range in marble, brass, mirror or local wood. Esther is a project manager and landscape architect and Ed is a stonemason who designs and makes each piece of the collection. The handcrafted furniture celebrates the simplicity of two elements, natural local materials of wood with stone or metals.