Usually, social media would be decorated today with images of all the goings on from the Tullamore National Livestock Show. This year is a different story however, with all summer agricultural shows called off due to COVID-19.

While only a date in the calendar for some, it’s the biggest day of the year for others. Over 60,000 people descend on the Butterfield estate each year, generating in the region of €4m for the local economy. Tullamore Show may be the biggest show, but by no means is the only one. It’s estimated that over 640,000 people attend summer shows throughout the year, generating over €80m for the rural economy in Ireland - and that’s excluding the Ploughing, which is said to add a further €35m alone.