Online platform LinkedIn allows people to showcase their profile, work experience, expertise and networks while promoting and expanding brands and projects.

Make sure you are using this powerful networking tool correctly with the following tips:

  • Profile picture: choose a good-quality professional photo to display on your profile. Have a look at the type of pictures others in your company or sector are using for inspiration. A friendly face and professional dress code can go a long way.
  • Background photo: an eye-catching cover photo on your LinkedIn account can add a powerful visual element to your profile. Choose a photo that reveals something about you. For example, a farm/countryside landscape from a recent trip or an image of your product or service.
  • Headline:your headline should explain who you are and what you do while encouraging other people to click on your profile. Add keywords, skills and titles to optimise how often your profile shows up on search engines.
  • About: a summary of your professional background, expertise and what you can offer prospective employers. Mention your passions, motivations and skillset.
  • Link: rather than bombarding recruiters with language, use LinkedIn to showcase work you have done by providing links on your profile or adding to the feature section. Add links, upload media, presentations, posts and articles you have worked on.
  • Work experience: compile a list of your relevant work experience, what the work involved was and the skills learned. Use action words such as “managed” and “saved” to describe your tasks and responsibilities within your roles. Mention the outcomes and results of successful projects you were involved in. Keep the information included relevant and up to date.
  • Keywords: include relevant keywords in the different sections of your profile to boost how often your profile appears in searches. This is a quick and easy way for employers to find people who meet their criteria.
  • Recommendation: having a recommendation from a colleague or employer can be a valuable asset to your LinkedIn profile and online reputation. However, the endorsement depends on the quality of the recommendation written. Ask a trusted associate to compile your recommendation to boost your future engagements.
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