Milk - the fuel of Korean popstars

South Korean pop stars might seem like unlikely advocates for the dairy industry.

The Dealer

26 August 2020

Korean pop sensation BTS - who seem to run on exuberance, hair highlights and milk.

The Dealer wouldn’t be too clued in on the YouTube but it seems a South Korean pop band named BTS has smashed all records with their new music video Dynamite, with 101.1m views in just 24 hours.

It just so happens the hugely popular music video starts with a band member taking a healthy gulp from a glass of milk.

Dairy industry focus might seem to be on baby formula in Asia, but clearly someone has their eye on beloved popstars and their legions of fans as well.

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