Lidl and Tesco announce milk and butter own-brand price cuts

Lidl Ireland has announced that it has applied price cuts across its own-brand milk and butter ranges, which has come into effect immediately on Thursday.

Lidl Ireland has said: “Following its market-leading price cuts in October 2025, the retailer is moving quickly to reflect lower commodity costs at the till, passing direct savings to shoppers and reinforcing its position as Ireland's best-value supermarket.”

Announcing the price reductions, chief executive officer of Lidl Ireland & Northern IrelandRobert Ryan said: “At Lidl, our longstanding commitment to our customers is that we won’t be beaten on price and we’re proud to once again lead the market by dropping the price of milk and butter, passing savings directly on to our shoppers."

The price reductions for Lidl own-brand milk and butter products can be seen in Table 1.

Tesco

Tesco Ireland has made a similar move, as prices of its own-brand milk and butter products will be reduced in-store nationwide from Friday morning, with the reductions applying immediately online.

Tesco Ireland stated: “We know the cost of everyday essentials really matters to customers, which is why we’re lowering prices again on our own-label milk and butter, following reductions we’ve made since October.

"It’s part of our ongoing commitment to give families great value on the staples they buy week in, week out.”

The price reductions for Tesco own-brand milk and butter products can be seen in Table 2.

Musgrave

From Friday 27 March, Musgrave has announced price cuts on the full range of SuperValu and Centra own-brand Irish butter and milk products.

Musgrave has said that the price reductions will be seen across popular product ranges including salted and unsalted butter options in both 227g and 454g pack sizes and whole, low-fat and skimmed milk options up to 3 litres.

Musgrave has said: “we understand the ongoing cost pressures facing households and remain focused on delivering value for customers. We continue to invest heavily in our own-brand range to ensure shoppers can access great quality products at the best possible prices.”

The price reductions for Supervalu and Centra brand milk and butter products can be seen in Table 3.