Brian D’Arcy has been appointed as sales manager for John Deere’s ag division with responsibilities for the territories of Ireland, Scotland, Wales and northern England. This appointment follows John Deere’s recent European business reorganisation.

D’Arcy replaces Chris Meacock, who will take over as turf division sales manager for Ireland and UK, Scandinavia and the Benelux countries.

Basedint Langar (UK), Brian will work alongside Joedy Ibbotson, who carries the identical role for western Europe and southern England. Both men are responsible for all agricultural product sales and marketing throughout the Irish and UK dealer network, reporting directly to Western European sales director Richard Johnson.

Educational background

D’Arcy is a IT Tralee graduate having studied a degree in agricultural engineering management. In 2007, he joined John Deere at Langar as a tractor sales demonstration instructor before being promoted to crop systems specialist in 2009.

The same year, Brian was promoted for a second time to territory manager for Wales and the west midlands, holding this position until summer 2014.

D’Arcy then held the position of strategic account manager for turf and other non-agricultural products for the Irish and UK market, before moving to John Deere’s EU headquarters in Mannheim, Germany, in October 2018 to take up the role as region 2 product manager for compact and utility tractors.

In 2019 D’Arcy was appointed sales manager for Deere’s EU turf division before returning to Langar to take up his most recent position as agricultural division sales manager.