I see that billionaire Microsoft supremo Bill Gates and one of the Facebook founders are among those who have invested $75m in a company that has produced a plant-based burger that “bleeds”.

Impossible Foods created the Impossible Burger from wheat, coconut oil and potatoes in 2016. The vegan burger also has an ingredient which the company claims gives the burger the characteristic colour and taste of meat: soy leghemoglobin.

Impossible Foods claims that making burgers from plants instead of cattle uses 95% less land, 75% less water and cuts greenhouse emissions by 87.5% for each burger produced.

The company was founded in 2011 by ex-Stanford University biochemistry professor Patrick Brown, and the Impossble Burger is on sale in restaurants in New York, Los Angeles, Texas and San Francisco.

The money from Bill Gates’ Singapore-based wealth fund Temasek, Khosla Ventures, Horizon Ventures and Open Philanthropy Project, whose main funder is Facebook co-founder Dustin Moskovitz, will be used to expand production of plant-based products in a new factory in California. I’m keeping my money in my pocket.