This silage season Dairygold is encouraging farmers across Munster to once again ‘wrap it pink’ in support of breast cancer research and vital support services.
The partnership with the Irish Cancer Society is now in its 12th year, with a donation made for every roll of pink bale wrap purchased through Dairygold’s network of 26 Co-Op Superstores.
“This campaign is a simple but powerful way for Dairygold members to show their support. I would encourage farmers to once again wrap it pink this season and be part of this important initiative,” said Dairygold chair Pat Clancy.
Every purchase directly supports people affected by breast cancer
Farmers across Munster are being encouraged to take part in the campaign this summer, with strong early support already visible on farms, including Bill and Liam Foley from Windgap, Youghal, east Cork, who wrapped in pink to launch the campaign.
Claire Bowman, corporate partnerships manager with the Irish Cancer Society, said: “Dairygold’s continued commitment reflects the very best of community spirit and generosity.
"Each year, this partnership helps us fund life saving breast cancer research, provide free care and information, and ensure that no one in Ireland faces a breast cancer diagnosis alone.
“We encourage their customers nationwide to choose the special pink wrapped Dairygold products again this year. Every purchase directly supports people affected by breast cancer and brings us one step closer to a future where nobody dies from breast cancer."
Pink wrap is available to purchase at Dairygold Co-Op Superstores, where customers can shop in-store, online or through click and collect.
SHARING OPTIONS