The latest smartphones, data and mobile plans will be available to farmers at competitive prices under a €10m deal signed between IFA and Vodafone Ireland. “We are working to ensure our members get great value on their price plans and access to the latest mobile technologies,” said James Kelly, IFA’s director of organisation. “Farmers frequently work alone in a variety of work settings. Mobile services play a central role in increasing productivity and around health and safety on farms.”

Anne Sheehan, director of enterprise at Vodafone Ireland, said: “A simple thing like a robust smartphone with good battery life can make a real and tangible difference to everyday farm management, and we are delighted that following the contract signing, we will continue to provide this and other services to IFA.”