There is little doubt but that we have made great strides over the past 30 years or so in changing the way we dispose of rubbish. We’ve learned about the decomposition of our household garbage in landfill, the effects of plastic on wildlife and the extent and quantity of food waste. We recycle and reuse while the coloured bin phenomenon has also quasi educated us about the life cycle of our rubbish and its effects on the environment. But not everybody is on message.

That’s because the scourge of illegal dumping, particularly in rural Ireland, shamefully continues. It has been reported that annually there are over 50,000 public complaints to local authorities relating to everything from littering to the disposal of dangerous industrial waste. None of us have to travel far to find the evidence.