Creevy explained what Herdwatch does and why it is a benefit to farmers. Herdwatch is now the number one farm management app in Ireland and there are over 8,000 farmers using the technology across Ireland and the UK.

Herdwatch was started in Roscrea, Co Tipperary in 2011 by Fabien Peyaud. His initial research, backed by FRS Farm Relief Services and CEO Peter Byrne, showed that over 90% of cattle farmers did not use any form of herd management software.