SuperValu’s Irish spring lamb is 100% Irish born and bred, reared by Bord Bia quality assured farmers such as Roscommon-based Anthony Moran. A long-standing supplier of SuperValu lamb for the last 20 years, Anthony Moran keeps 200 ewes.
Martin Kelleher, managing director of SuperValu, said SuperValu is committed to bringing the very best of locally sourced, fresh Irish produce to consumers: “Our policy is to stock 100% Bord Bia-approved SuperValu-branded meat products, meaning our customers can be confident they are buying the best in Irish meat, while also supporting local Irish suppliers. Our long-term partnerships with producers like Anthony Moran are key to delivering on our strategy of fresh food leadership.”
I am proud to once again supply SuperValu with the highest quality new-season Irish spring lamb
Roscommon-based SuperValu lamb producer Anthony Moran said he is proud to be supplying SuperValu: “I am proud to once again supply SuperValu with the highest quality new-season Irish spring lamb. Over the years, my relationship with SuperValu has gone from strength to strength and I look forward to continuing this partnership long into the future.”
Moran starts lambing at the end of December and keeps going through to February. He keeps around 200 Texel-cross ewes and he uses rams that are a mix of Texel, Beltex and Suffolk.
SuperValu sources from over 2,200 Irish suppliers – more than any other grocery retailer in the Irish market – equating to an annual economic contribution of €2.19bn.
Improvement in spring lamb trade