Farmers Journal, Irish Farmers Journal, Farming in Ireland, Farmer Journal, Farmers in Ireland

Ireland needs to up its game on beef marketing

How do we future-proof Irish beef in an era of globalisation, falling EU production and the looming Mercosur deal? Asks Nuffield scholar Michael Martin.

OPINION 17 December 2025

Ireland needs to up its game on beef marketing

Amazon

Ireland needs to up its game on beef marketing

MOST READ STORIES

Cable is broken on Mercosur handbrake- Fitzmaurice

Tagging and traceability trouble in Brazil

COP 30 kicks off in Brazil

COP 30 kicks off in Brazil

Row spraying cuts veg grower's spray use by up to 60%

Row spraying cuts veg grower's spray use by up to 60%

Irish dairy’s green advantage across the globe

Sign in

Reset Password

Email address not recognised

Link sent to your email address

ENTER YOUR LOYALTY CODE: