The new Beef Environmental Efficiency Pilot scheme, otherwise known as BEEP, could have had some dodgy origins as a name. The Dealer imagines Minister for Agriculture Michael Creed was reluctant to introduce a suckler cow payment with Fianna Fáil likely to claim credit for it as they led a motion through the Dáil to introduce one. Perhaps to be polite he referred to it as that beep-ing scheme and some official picked it up wrong.