This year, the Irish Charolais Cattle Society will have its national show champions on display at its stand at the Ploughing Championships. This will include the fabulous overall champion Drumshane Mademoiselle and the reserve overall champion Brocca Napoleon.

As well as this, there will be a showcase of top-quality commercial Charolais cattle on view. This will include the best pen of Charolais weanlings from the all-Ireland super suckler cow and calf competition, which took place at Bonniconlon Show in early August.

Like every year, the society will hold a raffle at its stand for a well-bred Charolais heifer, with all proceeds going to charity.

The first society autumn show and sale will take place in Tullamore Mart, Co Offaly, on Saturday 3 November, consisting of males only

This year, the society is donating Clenagh Majesty, bred by the Quin family from Co Clare. Majesty is a two-year-old daughter of the ever-consistent Goldstar Echo.

All proceeds from ticket sales for this well-bred heifer will go to the Irish Motor Neurone Disease Association.

Yearbook release

The annual Charolais yearbook is always released in conjunction with the Ploughing Championships and this year is no different.

This year’s yearbook will be bigger than ever, packed with news on past and upcoming events within the Charolais breed. Representatives from the Irish Charolais Cattle Society, including breeders, council members and staff, will be there to meet and greet all those passing through.

The society’s main sponsor, Greenvale Animal Feeds, will also be present at the stand throughout the three days.

Information on upcoming autumn shows and sales of pedigree Charolais cattle will be readily available.

The first society autumn show and sale will take place in Tullamore Mart, Co Offaly, on Saturday 3 November, consisting of males only.

This will be followed by the elite heifer show and sale, which will take place in Tullamore Mart on Saturday 10 November.

The final show and sale of the year is always the Christmas cracker show and sale, which this year will take place on Saturday 1 December.