Milk is liquid gold, milk is magic. These are the words that radiated from the stage at the Walsh family farm in Ballylooby, Cahir, Co Tipperary last week. Winners of the 2017 NDC & Kerrygold Quality Milk Awards, the Walsh family were not only hosting a farm walk but a seminar on Dairy and the Modern Consumer, with speakers that included food writer and commentator John McKenna, Ciara O’Callaghan, brand director of Ornua and Dr Marianne Walsh, senior nutritionist with the NDC.

Are we preaching to the converted, however? Many readers of Irish Country Living know the value of Irish milk and certainly many of those who attended the Tipperary dairy farm are well aware of its importance. “That’s not enough, though,” says John McKenna. “We all need to be more vocal about it because milk, and consumers face serious challenges.”