Scrolling through social media at the weekend I spotted a post from a woman complaining about the fact she couldn’t read an online article published by a newspaper because it was behind a pay wall. She declared as a result she “would no longer follow the page”. Another person raged that people have no money to pay for reading articles. I was tempted to respond that I no longer shop in the local supermarket because they don’t give away the groceries for free.

We all love a bargain and God knows we’ll be looking for more of them in these strange times. But when it comes to journalism and farming, there are some who believe that journalists and farmers live off fresh air.