The latest supermarket share figures from Kantar Worldpanel in Ireland, published today for the 12 weeks ending 20 July, show a strong performance for Dunnes as it posts a sales increase of 2.6% to hold its 21.2% share of the market.
David Berry, commercial director at Kantar Worldpanel, said: “Despite declining numbers of shoppers coming through its doors over the past year, Dunnes has managed to increase footfall levels within the past two months, largely by drawing in customers with branded promotions. Branded sales have grown in value terms by 5% this period thanks to well publicised ‘round euro’ promotional offers. Traditionally branded products have been a core strength for Dunnes, and it has used their appeal to draw back customers.”
German discount retailers
Meanwhile, Lidl and Aldi are both continuing their impressive growth streaks. Both Aldi and Lidl achieved record market shares this period, with Lidl’s share now standing at 8.4%, while Aldi boasts an 8.3% share.
Meanwhile, SuperValu has seen a strong performance among its own brand products. Some 73.6% of Irish households shopped in SuperValu over the past 12 weeks – up 94,000 customers compared with last year.
Tesco
Tesco’s performance lags behind the market, mainly as a result of decreased customer spend in store – the average shopping trip fell in value by €1.60 as fewer items were placed in baskets.
While overall grocery market growth has remained subdued at just less than 1% there are signs of a boost in Dublin – the driving region of the Irish economic recovery – where the value of grocery sales has increased by 5.4%.
August 2013 | August 2014 | Change | |
%* | %* | % | |
Total grocers | 100% | 100% | 0.4 |
Total multiples | 88.4% | 88.4% | 0.5 |
Tesco | 27.0% | 25.4% | -5.5 |
Dunnes | 21.1% | 21% | 0.3 |
Total SuperValu | 25.2% | 25.0% | -0.4 |
SuperValu | 19.8% | ||
Superquinn | 5.4% | ||
Total discounters | 15.1% | 17.0% | 12.9 |
Aldi | 7.4% | 8.4% | 14.4 |
Lidl | 7.7% | 8.5% | 11.4 |
Other outlets** | 11.6% | 11.6% | 0 |
*= Percentage share of total grocers
**= Includes stores such as M&S, Boots, Spar, etc.
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