The Oscars are known for glitz and glamour but this year there was a distinct anti-farming feeling when the winner of best actor award, Joaquin Phoenix, took to the stage to make his acceptance speech.

“We feel entitled to artificially inseminate a cow and steal her baby, even though her cries of anguish are unmistakable,” he told Hollywood’s elite.

“Then we take her milk that’s intended for her calf and we put it in our coffee and our cereal.”

Veganuary might be over but the vegan campaign has been injected with fresh drama to feed off.

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