In 2007, Gerard and Feargal Rochford were milking 190 cows on a 135ha milking platform. The two brothers had been farming together since the 1970s, moving from a traditional mixed farm with dairy, beef and tillage, to a specialised low-cost dairy farm by the late 2000s.

At this stage, their two sons, Bernard and Mark entered the business and the family sat down to devise a plan. Their goal was to develop a growing business that would provide a good standard of living for all partners, be enjoyable for everyone and to work in a happy, family farm environment.