B vitamins: keeping us energised

Naturally a source of Vitamins B2, B5 and B12, milk helps generate energy in our bodies, reducing tiredness and encourgaing healthy functioning of the immune system.

Iodine: our main food source

Supporting normal brain functioning, milk helps us with regard to memory, attention, perception and retaininig information. Milk is the main food source of this mineral in the Irish diet.

Potassium and phosphorous: Easing the pressures of life

Rising blood pressure is a common feature in the Irish public health care system. Milk proves an imprtant source of potassium and this helps maintain a normal blood pressure level.

We need phosphorous for our skeletal system, playing a huge role with bone health, bone growth and bone maintenance.

Protein: bringing us strength

Not just for all you body builders, protein is a nutrient crucial to everyone’s daily activities. We need to consume protein regularly throughout the day to supply our muscles. Milk is known for being a complete protein source, meaning it contains all of the essential amino acids that our bodies require.

Milk matrix: improving nutrient functionality

Not only does milk provide fantastic nutrients but these nutrients work together in syngergy, meaning that milk as a source can be more effective than taking the same nutrients individually or in isolation.

1,800 producers

There are 1,800 dairy farmers producing milk all year round for the liquid milk business in Ireland. The market is valued at €530m for fresh milk.

“Irish consumers are among the highest consumers of fresh milk in the world, consuming 138 litres per year, per head. We ‘drink’, rather than ‘eat’ our dairy intake, and unlike many Europeans, we drink fresh pasteurised, not UHT (sterilised) milk,” IFA national liquid milk chair John Finn said.

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