Ten Scottish exporters are attending the event, which runs from 21 to 25 October, where Quality Meat Scotland’s (QMS) stand will highlight the Protected Geographical Indication (PGI) status of Scotch Beef and Scotch Lamb. The Specially Selected Pork brand will also be promoted to importers from around the world.
With an exhibition size of over 284,000m², the trade fair attracts over 160,000 trade visitors from 194 countries, making it a major event for many of Europe’s most influential buyers.
Highlighting Scotland’s quality products
Exporters from around Scotland will be joined by staff from QMS to promote the Scottish redmeat industry to buyers and traders from across the globe and highlight the quality assurance, provenance and welfare that underpin each of the brands.
Alan Clarke, QMS chief executive who is attending the show said: “Every major meat exporter in the world will be in Paris next week.
“It is therefore vital that Scotland’s exporters have a strong presence at the show, highlighting what sets Scotch Beef, Scotch Lamb and Specially Selected Pork apart from their competitors in terms of quality and reputation.
“SIAL is a fantastic platform to reinforce and strengthen our key brands and offers exporters from Scotland the opportunity to secure valuable business on the world market.”
The presence at SIAL in Paris, as well as other international trade shows and activities, is funded by the £2m fund of AHDB redmeat levies ring-fenced for collaborative projects which is managed by the three GB meat levy bodies – AHDB, HCC and QMS.
The ring-fenced fund is an interim arrangement while a long-term solution is sought on the issue of levies being collected at point of slaughter in England, for animals which have been reared in Scotland or Wales.
Scotland’s most incredi-bale
art revealed
Bale art depicting a colourful scene of shepherds and their sheep has been declared the best in Scotland after winning a national competition for young farmers.
People across Scotland have been enjoying a wide range of works of art creating using straw bales around the country with a total of 53 young farmers clubs taking part in the national competition.
Stirling, Strathendrick and Strathkelvin (SSS) Young Farmers’ Club from Clyde and Central District emerged triumphant, beating stiff competition as the young farmers showed off their creative talents.
Winners of this year's bale art competition John Graham, Kathryn Dick, Miller Crombie, Robbie Dick, Blyth Brewster and Archie the dog.
Scotch Lamb theme
This year, the Scottish Association of Young Farmers’ Clubs (SAYFC) were responding to a challenge set by QMS to raise awareness of the Scotch Lamb PGI brand.
As well as celebrating Scotch Lamb, the art will help raise money for children across Scotland, with the public encouraged to donate to the STV Children’s Appeal by visiting www.justgiving.com/fundraising/baleart2018.
John Graham of SSS Young Farmers’ Club said: “We’re hugely proud of the club for creating such an eye-catching work of bale art which we thought really captured the brief of celebrating Scotch Lamb as well as Scotland’s farming industry.
“It was a lot of fun to work on and we enjoyed seeing the creations from around Scotland.”
The winner was selected from of a total of six finalists, with TV presenter Lorraine Kelly – a supporter of the Scottish farming industry and trustee of the STV Children’s Appeal – making the difficult decision.
Lorraine said: “Judging the bale art competition is one of the highlights of my year – I’m always blown away by the level of talent our Scottish farmers have.
“Very well done to everyone involved, and congratulations to our overall winner.”
Carol McLaren, director of marketing and communications for QMS said: “Huge congratulations to the young farmers of Stirling, Strathendrick and Strathkelvin Club for their innovative bale art talent.
“The artwork perfectly complements the Scotch Lamb PGI brand and helps bring the work of Scotland’s young farmers to a national stage during the Year of Young People.”
The timing of the bale art challenge coincides with QMS’s 10-week campaign to get the country enjoying more Scotch Lamb which, following £200,000 of funding from the Scottish Government, includes TV advertising alongside radio, print and billboard.
Ten Scottish exporters are attending the event, which runs from 21 to 25 October, where Quality Meat Scotland’s (QMS) stand will highlight the Protected Geographical Indication (PGI) status of Scotch Beef and Scotch Lamb. The Specially Selected Pork brand will also be promoted to importers from around the world.
With an exhibition size of over 284,000m², the trade fair attracts over 160,000 trade visitors from 194 countries, making it a major event for many of Europe’s most influential buyers.
Highlighting Scotland’s quality products
Exporters from around Scotland will be joined by staff from QMS to promote the Scottish redmeat industry to buyers and traders from across the globe and highlight the quality assurance, provenance and welfare that underpin each of the brands.
Alan Clarke, QMS chief executive who is attending the show said: “Every major meat exporter in the world will be in Paris next week.
“It is therefore vital that Scotland’s exporters have a strong presence at the show, highlighting what sets Scotch Beef, Scotch Lamb and Specially Selected Pork apart from their competitors in terms of quality and reputation.
“SIAL is a fantastic platform to reinforce and strengthen our key brands and offers exporters from Scotland the opportunity to secure valuable business on the world market.”
The presence at SIAL in Paris, as well as other international trade shows and activities, is funded by the £2m fund of AHDB redmeat levies ring-fenced for collaborative projects which is managed by the three GB meat levy bodies – AHDB, HCC and QMS.
The ring-fenced fund is an interim arrangement while a long-term solution is sought on the issue of levies being collected at point of slaughter in England, for animals which have been reared in Scotland or Wales.
Scotland’s most incredi-bale
art revealed
Bale art depicting a colourful scene of shepherds and their sheep has been declared the best in Scotland after winning a national competition for young farmers.
People across Scotland have been enjoying a wide range of works of art creating using straw bales around the country with a total of 53 young farmers clubs taking part in the national competition.
Stirling, Strathendrick and Strathkelvin (SSS) Young Farmers’ Club from Clyde and Central District emerged triumphant, beating stiff competition as the young farmers showed off their creative talents.
Winners of this year's bale art competition John Graham, Kathryn Dick, Miller Crombie, Robbie Dick, Blyth Brewster and Archie the dog.
Scotch Lamb theme
This year, the Scottish Association of Young Farmers’ Clubs (SAYFC) were responding to a challenge set by QMS to raise awareness of the Scotch Lamb PGI brand.
As well as celebrating Scotch Lamb, the art will help raise money for children across Scotland, with the public encouraged to donate to the STV Children’s Appeal by visiting www.justgiving.com/fundraising/baleart2018.
John Graham of SSS Young Farmers’ Club said: “We’re hugely proud of the club for creating such an eye-catching work of bale art which we thought really captured the brief of celebrating Scotch Lamb as well as Scotland’s farming industry.
“It was a lot of fun to work on and we enjoyed seeing the creations from around Scotland.”
The winner was selected from of a total of six finalists, with TV presenter Lorraine Kelly – a supporter of the Scottish farming industry and trustee of the STV Children’s Appeal – making the difficult decision.
Lorraine said: “Judging the bale art competition is one of the highlights of my year – I’m always blown away by the level of talent our Scottish farmers have.
“Very well done to everyone involved, and congratulations to our overall winner.”
Carol McLaren, director of marketing and communications for QMS said: “Huge congratulations to the young farmers of Stirling, Strathendrick and Strathkelvin Club for their innovative bale art talent.
“The artwork perfectly complements the Scotch Lamb PGI brand and helps bring the work of Scotland’s young farmers to a national stage during the Year of Young People.”
The timing of the bale art challenge coincides with QMS’s 10-week campaign to get the country enjoying more Scotch Lamb which, following £200,000 of funding from the Scottish Government, includes TV advertising alongside radio, print and billboard.
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