The National Dairy Council (NDC) has teamed up with a number of GAA stars as part of the “Everything starts with milk” campaign.
GAA players Grace Walsh, Cian Lynch and Con O’Callaghan have all been named as ambassadors of the pan-European campaign aimed at encouraging consumers in Ireland to drink more milk and highlight its important role in the diet and sport performance.
“The campaign’s ability to educate people on the importance of diet and nutrition to perform their best is so important, not just for athletes but for young people starting to establish their own health goals - whether it’s for training at school or to feel fitter and more confident,” All Stars camogie player of the year nominee Grace Walsh said.
Vitamins and calcium
She said she chose milk for its rich source of vitamins and calcium, a sentiment that was echoed by Limerick hurler Cian Lynch and Dublin County footballer Con O’Callaghan.
Boxer Kellie Harrington is also supporting the campaign to highlight the benefits of milk in sport performance.
Jeanne Spillane, marketing manager at the National Dairy Council, said: “We are delighted to welcome Grace, Cian, Con and Kellie on board as our ambassadors for this year’s European Milk campaign. They are great ambassadors for Irish Sport.
“The National Dairy Council and the EU have a keen focus on education and outreach to create awareness of the nutritional benefits of milk. Therefore we will be looking forward to taking part in a series of virtual events such as fitness webinars, and hopefully in-person training events for young people later in the year.”