There has been a lot of loose talk devoted to traceability over the past two decades and farmers will rightly ask “what for?” What was heralded as a route to more exclusive and premium markets has become an expectation even in commodities, leaving farmers with additional costs and no extra revenue. Indeed, this has developed into an industry in itself as commodities become cheaper and farmers poorer.

A few weeks ago, I reported on an example where Irish wheat is being milled in Ireland to make brown bread. The baker takes it from a nearby grower’s store, mills it, bakes the bread and sells it in his own shops – The Natural Bakery.