Tipperary native Marcus O’Halloran has been appointed as executive director of the Irish agri educational body, Agri Aware.

O'Halloran currently works for the IFA as the regional executive for Tipperary and Clare, but he has held numerous roles within the organisation having commenced his tenure as the countryside development executive.

He holds the distinction of being the first agricultural science student to be elected to the prestigious position of student union president while in his alma mater, UCD. During his term as president he delivered numerous successful events, raised substantial funds from external partners and increased participation rates in events significantly.

Joining the team

O'Halloran said he is looking forward to taking up his new post.

“I am delighted to be joining Agri Aware as executive director. The agri industry is facing many difficult challenges with public perception of our production systems under constant attack.

“The organisation has supported the positive message of agriculture to the public for 20 years and will play a pivotal role in turning around this negative narrative into the future.”

Marcus will bring a host of new skill sets and experience to the organisation

Agri Aware chair Alan Jagoe said he looks forward to O'Halloran joining the Agri Aware team.

“Marcus will bring a host of new skill sets and experience to the organisation and will be a dynamic team leader at a time of considerable change in the industry. Promoting the positive message of agriculture to the general public and communicating the important role that Irish farmers play has been more important. I wish Marcus the very best well in his new role.”

Agri Aware is tasked with improving and educating members of the public on the agriculture, farming and food industries through curriculum-linked educational resources and public awareness communications campaigns.

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