“Believe me, as a country [Ireland] that’s growing your dairy production you’ve got some big challenges coming in front of you, we’re living them in New Zealand today," Ian Proudfoot.
New Zealand’s dairy farmers are facing an uncertain future as their government seeks to embrace a low carbon movement. Speaking at the ASA conference on Friday Ian Proudfoot, global head of agribusiness for KPMG New Zealand, said the new coalition government would pursue a different policy on agriculture than previous ones.
At the end of October last year, New Zealand’s Labour party entered a confidence and supply agreement with the country’s Green party. Their leader James Shaw now holds the position of Climate Change Minister and has indicated his intent to introduce regulations on waterway pollution and emissions.
Ian explained that dairy farming would be one of the areas facing major reforms and said it was likely cow numbers would be reduced in the future. While the Green party has previously stated it had no plans to cap dairy cow numbers, it has been suggested it may seek to regulate nitrate use resulting in a reduction of cows.
“New Zealand will have less cows and produce less milk in the future,” Ian stated.
He said that parts of the government saw no need for dairy giant Fonterra and that it was unlikely another mega-dryer for milk powder would be built in the country. Instead, he said there was likely to be a shift towards value-added products rather than commodity based production.
Speaking about Ireland he said: “Believe me, as a country [Ireland] that’s growing your dairy production you’ve got some big challenges coming in front of you, we’re living them in New Zealand today.”
This week, Agri Aware launched its new 'Many Hats, One CAP' TV and cinema advert.
Produced by Traction Marketing, the advert is part of a wider campaign which aims to promote and showcase how the Common Agricultural Policy (CAP) affects everyday life in Ireland, whether that is subsidies paid to a farmer directly or the countless indirect knock-ons that keep rural Ireland alive.
The launch took place at Movies Dundrum, Dublin, on Thursday evening, where both the full and short versions of the advert where premiered for the first time on screen.
The ad itself follows a day in the life of a number of characters who make up the rural landscape in Ireland.
From clips of rural entrepreneur and chef Edward Hayden cooking up a storm in his Graiguenamanagh cookery school, to farmer Kevin Moran up before dawn in Galway to milk his dairy herd, it gives viewers a glimpse into the role the agri-food industry plays.
Agriculture is a huge economic multiplier, which keeps rural Ireland alive
At the premiere, there was a panel of guest speakers which included Agri Aware chair Alan Jagoe and three of the stars in the ad; Hayden, Moran and Teagasc researcher Dr Dayle Johnston.
Hosted by Marty Morrissey, the panel reiterated the point that agriculture is a huge economic multiplier, which keeps rural Ireland alive, and the CAP is central to that.
Alan Jagoe spoke of the huge work, time and spend going behind the campaign.
“It costs money to put it out there, but consumers and society need to know where their money is going and who they are supporting.
"There needs to be an understanding and respect for the production costs and efforts that go into food production,” he stressed.
2016 FBD young farmer of the year Kevin Moran made the point that CAP itself “is not just one thing – a subsidy for a farmer - it is much more than that; it’s an investment in food security, an investment in rural economies and this investment is invaluable to rural Ireland”.
'Many Hats, One CAP' is a 12-month public information campaign that will go live across TV, radio, cinema, social media and print over the coming weeks.