Proveye, an Irish company specialising in grassland measurement and analysis, has announced a new commercial partnership with Cavan Grassland Consultancy Ltd (CGC).

The aim of the partnership is to continue the roll-out of ProvGrass, a satellite-based platform, to dairy farms supported by CGC across the north midlands.

It will give farmers continuous, objective insights into paddock-level grass cover, grass growth trends, forward feed supply and silage yield potential.

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As a result, dairy farmers will be able to make more informed grazing and feeding decisions, improve grass utilisation and manage costs more effectively in an increasingly volatile milk price environment.

“This collaboration reflects growing demand from dairy farmers for reliable, scalable grass measurement,” said Proveye chief commercial officer Paul Kennedy.

“Cavan Grassland Consultancy has a strong reputation for delivering practical advice to progressive dairy farmers and their adoption of ProvGrass demonstrates how satellite technology is becoming a core part of modern dairy grassland management.”

Information

“Grassland management is still the cornerstone to profitability in our Irish, grass-based system of farming. Whether it is dairy, beef, sheep or contract rearing, accurate, consistent and reliable grass information is fundamental to profitable farming,” said Cavan Grassland Consultancy CEO Chris Cahill.

“By utilising Proveye’s platform, it allows us to deliver the level of consistent, field-level data that our clients need and expect and allows us to offer increased levels of support through planning grazing rotations, silage planning and feed budgeting throughout the season.”

The partnership announced on Tuesday 10 February builds on a series of recent commercial agreements that position Proveye, which is headquartered at NovaUCD in Dublin, as a key technology provider in the precision dairy grassland management market.

With the ProvGrass platform already validated on dairy farms across Ireland and Europe, Proveye continues to support more efficient, resilient and future-ready dairy production systems.