There is not a garden centre in the country that does not have stock of this excellent, eye-catching flower for sale, such is the popularity of this relatively new plant. It is of great appeal to home-owners because of its free-flowering growth and colour and it has become a favourite for window boxes and pots in public spaces, such as hotels and offices.

There have been cyclamen species and cultivars of various kinds available before, but those were large-flowered kinds, not fully hardy, bred from the tender indoors species.