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New campaign to challenge 'old man in flat cap' farming stereotype

Our Food Roots is the industry-funded body focused on deepening public engagement to shape national conversations about food and farming.

NEWS 5 September 2026

New campaign to challenge 'old man in flat cap' farming stereotype

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Editorial: lessons to be learned for both departments of agriculture

Editorial: lessons to be learned for both departments of agriculture

VIEWPOINTS 19 August 2026

‘UFU succumbed to populist unionist politics’

‘UFU succumbed to populist unionist politics’

NORTHERN IRELAND 19 August 2026

Marking Mayo’s big day

Marking Mayo’s big day

Marking Mayo’s big day

DEALER 29 July 2026

Viral Mayo fan returns to the farm after unforgettable win

Viral Mayo fan returns to the farm after unforgettable win

Viral Mayo fan returns to the farm after unforgettable win

NEWS 28 July 2026

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Casting call for new National Dairy Council campaign

Casting call for new National Dairy Council campaign

Children aged seven to 12 are invited to audition for a new National Dairy Council campaign celebrating Irish dairy.

NEWS 23 February 2026

Bangladeshi buffalo turns up Trump

Bangladeshi buffalo turns up Trump

An albino buffalo in Bangladesh found social media fame due to its uncany resemblance to the US president.

DEALER 23 February 2026

Young Stock Podcast: real farming life with Annie McGuinness and Grá

Young Stock Podcast: real farming life with Annie McGuinness and Grá

On this week’s Young Stock Podcast, Annie McGuinness joins Martin Merrick to talk about her rising social media following, the positives and negatives and her involvement with Cooley sheep breeders.

PODCAST 23 February 2026

Donegal event to celebrate women in farming

Donegal event to celebrate women in farming

'Field of her Own' will feature a wide range of guest speakers involved in agriculture from around Ireland, taking place on Thursday 28 May at The Milk Bar in Carrigans, Co Donegal.

NEWS 23 February 2026

Wilting in the wings

Wilting in the wings

The Dealer may have misinterpreted a social media post form a Spanish soccer giant as anticipation for Grass 2026.

DEALER 23 February 2026

Putting goats back on the hills

Putting goats back on the hills

ACRES landscape actions will pay for farmers to graze invasive species with goats.

DEALER 23 February 2026

Young Stock Podcast: The Abbey Cowgirl on pursuing her dreams in Poland

Young Stock Podcast: The Abbey Cowgirl on pursuing her dreams in Poland

On this week's episode, Sarah McIntosh sits down with Katie Larkin, aka ‘The Abbey Cowgirl’, to talk all things social media and her recent move to Warsaw, Poland.

NEWS 23 February 2026

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Drone as a Service brings spraying and spreading tech to the Ploughing

Visit 'Drone as a Service' at the National Ploughing Championships to see precision agriculture; aerial spraying and spreading; and more.

Drone as a Service brings spraying and spreading tech to the Ploughing

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