Ten years ago, Robert and Caitríona Cullen put an ad online to sell their homegrown hedging and trees. They got an order from Knock, three hours away, but with €600 worth of trees required. Robert and his father headed on.

“That was the first time we started doing delivery. They had a fry waiting for them in Mayo. His dad was shocking excited and it just took off from there,” Caitríona remembers.