Aldi has hit back at an advertisement issued by the IFA in a national newspaper saying it pays a fair price to all suppliers, including its dairy processors.
The advertisement, which ran in the Sunday Independent, states that the milk for sale in Aldi is branded as Clonbawn Irish Dairy, but that no such creamery or dairy exists in Ireland.
The IFA said the branding strategy is designed to drive down the price paid to dairy farmers.
The advertisement also states: “To be sure your milk is from the Republic of Ireland look for the NDC (National Dairy Council) logo.”
In a statement to the Irish Farmers Journal, group buying director for Aldi Ireland John Curtin said 100% of Aldi’s Clonbawn branded milk and cream was sourced from Republic of Ireland farms.
Packed in Omagh
“The majority of our milk is processed in the Republic of Ireland and carries the NDC mark, but as some of our milk is packed in Omagh, it therefore cannot carry the NDC mark,” Curtin said.
Aldi was proud to have long-standing relationships with liquid milk processors across Ireland, he said, including Arrabawn Co-op, Strathroy, Lakeland Dairies and more recently Aurivo Co-op.
“We recently agreed a new €3.3m contract with Co Sligo-based co-op Aurivo to supply fresh Irish milk to Aldi stores in Leinster and Ulster,” Curtin continued.
“We pay a fair price to all of our suppliers, including our dairy processors.”
The other major German discounter, Lidl, was also included in the advertisement.
A Lidl spokesperson said it was disappointed with the advert that it considered to be “misleading and possibly defamatory”.
The issue has been referred to its legal team for further consideration.