As part of Glanbia Ireland’s Operation PollliNation initiative, bee-friendly flowerbeds will be popping up across the country as the Country Life Garden Centre network is donating free flowering perennials and wildflower seeds to 24 TidyTowns and communities that are home to species of bees at risk of extinction. Country Life will also be giving free wildflower seeds to its customers at 14 of its garden centres across Leinster and Munster. Their in-store horticulturalists are also promoting natural pest control methods.

“One-third of our bee species are threatened with extinction. We want to play our part in protecting Irish bees. What better way to do this than helping our customers to sow Irish-grown plants that bees prefer?” Glanbia Ireland’s Jessica Kelly says.