Herdwatch has announced it is to extend its services for free to 39,000 suckler farmers around the country, in response to the difficult market conditions being experienced by the Irish beef and suckler farming community. Under the new plan, all beef or suckler farmers with 10 cows or less can use the app without incurring any cost.
This new plan will apply to over 53% of Ireland’s 73,000 suckler farmers. They will now be able to use the simple app to register calves, record remedy and feed purchases and send weights for the BEEP scheme.
Herdwatch has implemented these changes to help Irish suckler farmers in response to the rising costs, volatile prices and increased compliance requirements they are facing in the market. The threats posed to the suckler farming community by both Brexit and Mercosur were also factored into the decision.
Conditions
Speaking about the new plan, Fabien Peyaud, CEO and Co-Founder of Herdwatch said, “We are very conscious of how difficult the market conditions have become for Irish beef and suckler farmers in recent times. Not only have they the major threats of Brexit and Mercosur to contend with, they also have to worry about rising costs, extra administrative burdens and unpredictable prices.
"We know that some farmers will struggle to justify investment in farm technology because of the current market conditions. For that reason, we are making these changes to our service. Farmers with 10 cows or less will now benefit for free from the ability to record and view farm information on the spot.
The Herdwatch app enables farmers to spend less time on paperwork so they can spend more time on things that really matter to them as well as staying on top of their farm business and make better decisions by seeing the information that matters, when it matters. They will also get access to the member support team to help them get started.
Herdwatch was established in February 2014. The annual subscription depends on the type of farming system you operate. The app currently has 10,000 users across Ireland and the UK. Prices for the app are listed below:
€99 +Vat for drystock Beef farmers.€129 +Vat for Suckler farmers.€159 +Vat for Dairy farmers.Key features of the app include:
Medicines and feed purchases.Calf birth registration in under a minute.Record weights in seconds.Manage full breeding cycle.
Herdwatch has announced it is to extend its services for free to 39,000 suckler farmers around the country, in response to the difficult market conditions being experienced by the Irish beef and suckler farming community. Under the new plan, all beef or suckler farmers with 10 cows or less can use the app without incurring any cost.
This new plan will apply to over 53% of Ireland’s 73,000 suckler farmers. They will now be able to use the simple app to register calves, record remedy and feed purchases and send weights for the BEEP scheme.
Herdwatch has implemented these changes to help Irish suckler farmers in response to the rising costs, volatile prices and increased compliance requirements they are facing in the market. The threats posed to the suckler farming community by both Brexit and Mercosur were also factored into the decision.
Conditions
Speaking about the new plan, Fabien Peyaud, CEO and Co-Founder of Herdwatch said, “We are very conscious of how difficult the market conditions have become for Irish beef and suckler farmers in recent times. Not only have they the major threats of Brexit and Mercosur to contend with, they also have to worry about rising costs, extra administrative burdens and unpredictable prices.
"We know that some farmers will struggle to justify investment in farm technology because of the current market conditions. For that reason, we are making these changes to our service. Farmers with 10 cows or less will now benefit for free from the ability to record and view farm information on the spot.
The Herdwatch app enables farmers to spend less time on paperwork so they can spend more time on things that really matter to them as well as staying on top of their farm business and make better decisions by seeing the information that matters, when it matters. They will also get access to the member support team to help them get started.
Herdwatch was established in February 2014. The annual subscription depends on the type of farming system you operate. The app currently has 10,000 users across Ireland and the UK. Prices for the app are listed below:
€99 +Vat for drystock Beef farmers.€129 +Vat for Suckler farmers.€159 +Vat for Dairy farmers.Key features of the app include:
Medicines and feed purchases.Calf birth registration in under a minute.Record weights in seconds.Manage full breeding cycle. 
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