Last week, the IFA launched its Christmas campaign – Fairness for Farmers, Honesty for Consumers – which highlighted that the labelling of certain foods in supermarkets that are claimed to be Irish is misleading to consumers.

The campaign centres on misleading labelling and discounted food products in the run-up to Christmas. The use of fake farms, fake creameries and the tricolour on food products is misleading, according to IFA dairy executive Catherine Lascurettes.