Most Ploughing exhibitors coming back next year - Irish Farmers Journal survey
Exhibitors surveyed by the Irish Farmers Journal at last week's National Ploughing Championships gave overwhelmingly good feedback on their presence at the event.
Nearly all exhibitors expressed interest in having a stand again at the event next year, with 71% saying they would definitely come back and a further 22% saying they probably would.
Over three-quarters considered their presence at the Ploughing to be good or excellent value for money. Under 5% said it was poor value.
This correlates with exhibitor satisfaction as 54% reported they were happy with the level of business conducted at the event and a further 34% said they were very happy. Only 6% declared themselves unhappy.
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The Ploughing is proving to have a very loyal group of exhibitors, with nine in ten reporting that they had already taken part in the event in previous years.
Broadmore Research and Consulting conducted the survey on Thursday 22 September on behalf of the Irish Farmers Journal among a representative sample of 164 exhibitors representing one in ten organisations present at the National Ploughing Championships.
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Nearly all exhibitors expressed interest in having a stand again at the event next year, with 71% saying they would definitely come back and a further 22% saying they probably would.
Over three-quarters considered their presence at the Ploughing to be good or excellent value for money. Under 5% said it was poor value.
This correlates with exhibitor satisfaction as 54% reported they were happy with the level of business conducted at the event and a further 34% said they were very happy. Only 6% declared themselves unhappy.
The Ploughing is proving to have a very loyal group of exhibitors, with nine in ten reporting that they had already taken part in the event in previous years.
Broadmore Research and Consulting conducted the survey on Thursday 22 September on behalf of the Irish Farmers Journal among a representative sample of 164 exhibitors representing one in ten organisations present at the National Ploughing Championships.
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