The Dealer has often felt the January blues at this time of year, with Christmas over and plenty of calving prep ahead.

However, not enough to be tempted to try a new wellness trend he has heard of.

Cow hugging, a practice from the Netherlands that is gaining popularity around the world, is exactly what it says on the tin; people pay to cuddle cows.

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It may seem rudimental to farm folk, but who knows, mid-way through the spring I could be tempted to give it a try with my own stock.