Noel and Joan Farrell run an 85-cow suckler-to-beef herd in Golden, Co Tipperary. They came out on top of an exciting final three shortlist in the suckler-to-beef production category which included Joseph O’Reilly from Togher, Co Louth, and Sligo farmer Willie Kelly who farms in Skreen.

‘If you don’t have a good cow it’s an uphill battle from the start’